đŸ”¥ How to Get More Clicks from Google
Today, let's focus on a fundamental aspect of SEO.
Grégory Beyrouti
March 18, 2023
Today, let's focus on a fundamental aspect of SEO.
I'm going to give you a few exercises that will help you get more visitors without changing your current ranking (for example, if you had 100 visitors being 3rd on a keyword, we'll try to get 130 visitors).
And you'll see that by doing this exercise, we'll also send an excellent signal to Google. If your pages are clicked and visited more often, they must be more interesting, right?
It all comes down to the title of your page and its description. These are the two elements that Google will present to its users, and you have control over them.
Indeed, you can specify the title of your page or product in the <title> tag.</title>
But how do you create a title that gets more clicks?
There are several techniques I'll explain to you. In short, we'll take inspiration from Copywriting for this...
Attract attention
The first element of a good title is to attract attention. Users skim through Google's results page, so you need to grab their attention with a title that stands out from the others.
Pique curiosity
There's nothing better for generating clicks than a bit of mystery. If you can tap into the user's curiosity, you've won. But be careful to align this with the product you're selling. The goal is for the user not to be disappointed when they arrive on the page and then make a purchase.
Indicate the problem your product solves
You can also clearly state your promise, meaning the problems your product solves. How will it help the user? What's special about it? What makes it unique?
To create your page title, you can use one of the following structures:
How to... The secret to... If... then...
Some concrete examples of use: How to Help Your Body Heal 35 Times Faster The Secret to Fitting 2x More Clothes in Your Suitcase If You're Tired of Running Out of Battery, You'll Love Our...
The challenge is to fit all of this (grab attention, pique curiosity, and state your promise) into a title that will be suitable for display on Google!
And for that, you should aim for a maximum of 60 to 70 characters. Which is short...
Fortunately, you also have the option of using the "Meta Description" tag on your page.
The idea is to use both spaces to grab the user's attention, turn them into a visitor, and then convert them into a customer!
What should you do now?
The first step is to identify the pages on which you're already well-positioned (1st page).
Next, make a table with:
The URLs of your pages
The keywords they're ranked for
5 catchy titles per page
Have your titles reviewed by people outside your team (at least 3) and ask them to vote for their favorite title.
Change the <title> tags on your pages and observe the results!</title>
Good luck with writing your titles.
Gregory