3 Cents That Will Make a (Huge) Difference
What if I told you that by adding just 3 cents to your shipping fees, you could significantly increase your conversion rate...
Grégory Beyrouti
March 17, 2023
What if I told you that by adding just 3 cents to your shipping fees, you could significantly increase your conversion rate...
Let me explain.
When setting up an online store, the "Shipping Fees" step is a real headache.
Which carriers should you choose?
Should you offer free shipping after a certain amount?
Should you apply sales tax or not?
In short, you focus and research these topics.
You add your shipping rates with a nice, round, and cute price (for example, $6.50 or $4.99).
And in the end... You miss the most important part!
Indeed, we are so brainwashed by marketing... That our reflexes suddenly resurface.
Displaying attractive shipping prices to your customers is good. But the customer notices it. And as a result, they may think that you're "overcharging" for shipping.
So, let me suggest an experiment for you today.
Go to your admin panel right now and modify all your shipping rates. Add 3 cents, for example. Instead of $6.50, it will be $6.53.
The goal?
To make the customer believe that you're giving them the fairest possible price. Down to the very last cent.
They'll appreciate it. And I'm sure you will too.
Have a great day,
Gregory